Its poster on the Hackney community bulletin board read, "This poster isn't about postcodes or gangs or negativity. This poster is about you and your friends & your talent, your creativity, your individuality. Your Hackney." (TV: For Tonight We Might Die)
Behind the scenes Edit
Though not made clear, the poster, as well as the film competition, are an anti-smoking campaign. The youth of Hackney are encouraged to make short films about tobacco-related issues.
The competition is called Hackney Cut Films, launched in 2012. The name of the competition is on the poster, but too small onscreen to read.