SERVEYOUinc was a company encountered by the Eleventh Doctor in different timezones and even briefly led by him.
They were operating United System Research Base satellite where their experiments on ARC were cut short by the Eleventh Doctor, Alice Obiefune and John Jones. (COMIC: Whodunnit? / The Sound of Our Voices)
Using their friends in the system government of Rokhandi, SERVEYOUinc established a two-prong operation there. The Rokhandi World theme park was the more visible part of it. In the park, they installed a portion of the Entity. Misbehaving visitors and employees were brought to the Entity, which rendered them into obedient corporate drones. The resulting workforce was used both for the park itself and for the toxic waste mines, the other SERVEYOUinc industrial operation on Rokhandi.
Ten years later after the ARC incident, while Enoch Thorne was the CEO of the company, the Doctor and Alice visited Rokhandi and destabilised the Entity there. Free from its influence, SERVEYOUinc employees caused the theme park to become a liability, the miners began striking and a real possibility of a full-scale revolution became reality. (COMIC: The Friendly Place)
On Earth, they were attempting to control people through possession in 1931 Mississippi. Even the Doctor became possessed, but his companions Alice Obiefune and John Jones were able to free him. (COMIC: What He Wants...)
As the Doctor grew tired of his repeated encounters of the company, he purchased a fifty-one percent share in it, making him the majority shareholder. In a confrontation with the Talent Scout at the headquarters, the Doctor became the company's Chief Executive after Thorne was killed. (COMIC: The Rise and Fall)
As Chief Executive, the Doctor sent out creations called Cancelers to establish control over SERVEYOUinc City. Alice and John tried to rebel, but were captured by the Cancelers. However, Alice forced the Doctor to admit that he felt guilty about how he was treating the Entity and it escaped, destroying the Cancelers and consuming the Talent Scout. The city exploded, but the Doctor was able to evacuate the population to another planet. (COMIC: The Other Doctor)
Behind the scenes[edit | edit source]
SERVEYOUinc is featured as the main antagonist in the comic story What He Wants... in the third issue of the first year of Doctor Who: The Eleventh Doctor. However, the accompanying picture shows the Entity moments before the Talent Scout springs out of it.