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This particular issue was especially notable because of its participation in an ongoing ARG, alternate reality game, called #FindTheDoctor, which took place from 13 August2021. It was first hinted at in another part of the ARG, namely an article titled An almost complete mystery containing an earring encased in amber named EPDUPSXIPNBH-TFQU, which was a caesar cipher of DOCTORWHOMAG-SEPT. On release date of this magazine was an oddly placed QR code, with #findthedoctor listed among the legal info. This QR code led fans on to the next part of the ARG, found on the Doctor Who website page named /message.