Elon Musk

Elon Musk was a rival to Adeyami Lawal's company. He was suspected by Carl of projecting the landscape of someone's unconscious mind, though it wasn't actually Musk who was responsible. (PROSE: Inflicting Christmas)

Behind the scenes
In real life, Musk was married to Doctor Who guest star Talulah Riley from 2010 to 2012 and again from 2013 to 2016.