NewtoWHO

newtoWHO was a marketing campaign created by BBC America in order to drive up interest in the première of the seventh series of Doctor Who. It featured television and internet advertisements designed to get Americans tweeting their first experience of Doctor Who to the Twitter hashtag #newtoWHO.

Amongst the celebrities to participate in on-screen iterations of the campaign were Chris Hardwick, Chloe Dykstra and Steven Moffat.