Petrichor

Petrichor  was, as defined by Idris, the smell of dust after rain. She used the word "Petrichor" as part of the key to open a back-up TARDIS control room, which she gave to Rory through a telepathic link. (TV: The Doctor's Wife) Petrichor was also the name of a fragrance for which Amy Pond posed as a model for in an advertisement. Its slogan was "For the girl who's tired of waiting." This modelling job with Petrichor apparently made her famous. (TV: Closing Time)