Secret Message from Time Lords (TV story)

Secret Message from Time Lords was the onscreen and print name of the fiction produced by Weetabix in a marketing campaign in conjunction with Weetabix Doctor Who Action Game.

The first issued was a promotional video featuring a Supreme Dalek. When the Weetabix was purchased, it would come with printed fiction also titled Secret Message from Time Lords.

This video broke the fourth wall with the Dalek screeching at the viewer to buy Doctor Who related weetabix however the advert opens with the Supreme Dalek saying "attention all Daleks look for these special Doctor Who packs of weetabix" and elaborating he's making them aware as they must all be exterminated. Narratively contextualising this as a broadcast by the Dalek.

Synopsis
A message from the Supreme Dalek to all other Daleks. Destroy the weetabix.

Plot
The Supreme Dalek shouts for the attention of all Daleks as he prepares to make them aware of Doctor Who themed weetabix.

He then details the available games, paper figures and features. He then states that all of these items must be captured and exterminated.

Cast

 * Supreme Dalek (voice/operator) - John Scott Martin

Crew
to be added

Worldbuilding

 * The Supreme Dalek talks of a "secret message from the Time Lords".
 * The Dalek invasion of pop culture from Dalek: The Astounding Untold History of the Greatest Enemies of the Universe later stated this commercial represented "the true beginning" of the Last Great Time War between the Daleks and Time Lords.

Story notes

 * The Supreme Dalek talks about the series Doctor Who and is fully aware that the Doctor is fictional.
 * The top half of the Supreme Dalek prop had previously been used in Planet of the Daleks. It was from Terry Nation’s private collection.
 * The Dalek colour scheme was inspired by a Dalek design from The Planet of the Daleks.

Home video releases

 * This video was released as a bonus feature on The Android Invasion DVD.