Merlin Stickers

The Merlin Doctor Who Sticker Collection is licensed by the BBC and published by Topps Europe Ltd. Merlin Stickers are individually sold in packs (35p for a packet of 6 in the UK), that can be collected to fill a sticker album (available separately) from newsagents (priced £1.49 in the UK). A number of magazines and national newspapers promoted the collection especially the BBC’s own titles often with free stickers or albums being given away.

Collection 1

 * Number of Stickers:  plus additional completion sticker available direct from the publisher.
 * Stickers were of three types; small, larger and larger with foiled frames.
 * Coverage: With introductory pages featuring The Doctor, Rose, Mickey and Jackie the main album gives coverage to the televised stories from the beginning of Series One Rose to Series Two’s The Girl in the Fireplace and include the first Christmas Special The Christmas Invasion.
 * Other topics given their own spread include; Captain Jack, Aliens Aboard Platform One, The Daleks, Monsters and Aliens, and the TARDIS

Related promotions

 * The BBC’s leading title Radio Times included in its 13th May 2006 issue;
 * A detachable sticker album secured inside the magazine (marked front and back exclusive to Radio Times).
 * Exclusive A1 single sided Doctor Who 12 sticker poster entitled Time Travel Adventures.
 * Exclusive set of 6 stickers for the above pull-out poster with a further three sets of six stickers being given away over the next three weeks along with a free pack of Merlin stickers.


 * The BBC’s (then) fortnightly Doctor Who Adventures Issue 7 included a free packet of the Merlin stickers.

Collection 2

 * Number of Stickers:  plus additional completion sticker available direct from the publisher.
 * Stickers were of three types; small, larger and larger with foiled frames.
 * Coverage: With introductory pages featuring The Doctor, Rose, Mickey and the Cybermen the main album gives coverage to the televised stories from Series Two Rise of the Cybermen to Series Three's Daleks in Manhattan and the third Christmas Special The Runaway Bride.
 * Other topics given their own spread include; The Daleks, The Doctor & Rose’s Adventures, Martha Jones, and TARDIS Adventures.
 * An A1 single-sided sticker poster entitled ‘Monsters and Aliens Uncovered’ with space for 14 stickers was detachable from the stapled album.

Related Promotions

 * The BBC’s leading title Radio Times included in its 21st April 2006 issue a free pack of Merlin stickers attached inside along with a Doctor Who BBC audio promotional.
 * The BBC’s (then) fortnightly Doctor Who Adventures Issue 27 included a free packet of the Merlin stickers along with the Sticker Collection Album.
 * A further packet of Merlin stickers were given away in Doctor Who Adventures Issue 28.

Collection 3

 * Number of Stickers: 227 plus, 15 poster stickers, 6 competition stickers and an additional completion sticker available direct from the publisher along with 18 ‘hot off the press’ stickers.
 * Stickers were of three types; small, larger and larger with foiled frames.
 * Coverage: The main album gives coverage to the televised stories from the beginning of Series Three Evolution of the Daleks to Series Four’s The Sontaran Stratagem and also includes the Children in Need Special Time Crash and the third Christmas Special Voyage of the Damned.

Related promotions

 * The BBC’s leading title Radio Times included in its 13th May 2006 issue a free packet of Merlin stickers
 * The UK’s national tabloid newspaper the Sun included a voucher for a free sticker album in a Saturday edition redeemable at newagents and stockists.
 * The UK’s national tabloid newspaper The Mirror (and Sunday Mirror) ran a week long promotion with a free giveaway of 7 sheeted stickers on consecutive days (as shown below).

Collection 4

 * Number of Stickers: 246 plus, 14 poster stickers.
 * Stickers were of two types; small and larger with foiled frames.
 * Coverage: The main album gives coverage to the televised stories from the The Next Doctor to Series Five’s The Time of Angels.
 * Other topics given their own spread include; ‘Facts About The Doctor’, ‘Top Gadgets’, ‘The Eleventh Doctor’, ‘Introducing Amy Pond’, ‘Villains’, ‘The Doctor’s Allies’, ‘Mega Quiz’ and ‘The TARDIS’.
 * The album cost £1.49 (UK) with packets of 6 stickers (one large and 5 small) each costing 40p (UK).
 * The Collectors album’s cover also included a half page ad for Doctor Who Adventures and a competition to win a replica TARDIS by redeeming ten empty stickers packets per draw entry and answering a question. Each entry also qualifying for 100 ‘swappit’ points
 * Unlike previous issues both sticker albums and packets carried the Topps Stickers logo in place of Merlin stickers although remain distributed by Merlin.

Related promotions

 * The BBC’s Doctor Who Adventures (DWA Issue 165) included a free packet of Merlin stickers.