Board Thread:The Panopticon/@comment-188432-20121207092215/@comment-188432-20121207185856

I think you've slightly missed my point You can't get to Robotech by typing robotech:Robotech. Add the w:c: and it begins to look like a URL. Take away the w:c: and it seems like the name — in the same way that Wikipedia is unmistakably the wiki name conveyed by Supergirl.

And, actually, no, the wiki was started as doctorwho.wikia.com and then later changed to tardis. That's why doctorwho is the base of the whole global family of Doctor Who wikis on Wikia, and not tardis.

From a technical standpoint, we're doubly unique in the Wikia community because we have two shortform ways to link. Whether you type tardis:TARDIS or doctorwho:TARDIS you end up at our page, TARDIS. I'm not aware of any other Wikia wiki that can do that: startrek:Spock and Yoda are nonstarters; they can only do Spock and starwars:Yoda. And, here's the salient point: We can't do  or tif:Eleventh Doctor or.

From a practical standpoint:
 * Wikia markets us as "Tardis"
 * We uniquely can link to our pages by two different names, neither of which contain "index file"
 * The proposed logo implies both of these link names
 * There is no such thing as a "Tardis Index File" within any DW narrative, so our name perpetuates a lie
 * From a design standpoint, it's massively easier to to deal with two words totalling 10 letters than three words totalling 15 — particularly when you're talking about the very confined space of the wordmark in the upper left-hand corner. Five letters may not seem like much, but it's obviously a third of the total width, meaning that the shortened logo will appear bigger, bolder and clearer.