Alan Sugar (in-universe)

Alan Sugar, Lord Sugar, (TV: ) or Sir Alan, (AUDIO: ) hosted the television programme The Apprentice. (TV: )

Biography
During the the Year of the Slow Invasion, Alan Sugar challenged contestants on The Apprentice to sell as many of the Shakri cubes as possible within 24 hours. (TV: )

Later in the 2010s, he was mistakenly contacted by Eddie Redmayne in his attempt to contact Pudsey. (TV: )